Bylined articles can make a significant difference in how the public perceives you.
These kinds of articles typically range from 700-1500 words. They are ideal in positioning you as an expert in your field. They build instant credibility. Bylined articles can be submitted to hundreds of Internet portals which have a long shelf life. In addition, they can be archived on your website. you can also Tweet or post a link on your Social media networks.
Here are 10 Do’s & Don’ts of Writing Bylined Articles:
1. Do check with the editor before writing. Be sure to agree on the topic, word count, length of bio box and deadline. Also ask if they want a headshot.
2. Do write a catchy headline that will address the problem or challenge of your reader.
3. Do write in a generic style that has valuable information for your reader.
4. Do include tips or bullet points.
5. Do include a website link and your Social Media networks in your bio box.
6. Don’t use quotes.
7. Don’t try to sell anything.
8. Don’t use dated information unless the editor requests it.
9. Don’t ask questions in your first sentence (you are the expert and are supposed to have answers, not questions).
10. Don’t include a thumbnail about your company.
To see an example of a bylined article that ran in a business e-zine, click here http://budurl.com/ub4b
Finally, keep in mind that you are not “announcing” anything. That’s the purpose of a press release.
(Photo Credit: col.hou)
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