With the burst of technology and competition we are seeing in the marketplace, it’s critical to carve out your personal brand and rise above the noise and clutter. Whether it’s networking “human to human” at events or with Social Media, it’s time to get noticed.
I’ve observed all kinds of business and nonprofit professionals who want to promote their organizations and “be seen.” Most admit they don’t know what their brand is or how to effectively communicate their message. Sound familiar?
Seems we’re all in search of that elusive, punchy sound bite that cuts through jargon and brings swells of hot leads, qualified prospects, wealthy donors and generous partners into our lives.
Whether you’re trying to promote and publicize your own small business, a nonprofit, a huge corporation, or yourself, you must be able to convey a crisp, compelling and concise message. This certainly holds true in your Talking Points for media interviews, Facebook profiles, blogs and more.
What’s your message? How do you capture the essence of what you do to help people get positive results? Your sound bite should differentiate you from everyone else, especially your competition. All you need is one or two lines or 140 characters to develop your own personal brand. It should be:
- Relevant
- Distinctive
- Valuable
- Memorable
- Repeatable
Write a top-notch nugget or phrase that focuses on outcomes for your listener and not your own accomplishments. Make sure you can deliver it in a superior way. Be able to articulate your message in a friendly, charismatic and genuine style that draws people to you.
Let’s face it, there’s plenty of people who provide the products and services that you do. It’s called your competition. People will buy from you if they like you. Like and relationships come first; trust is second. If someone is confused by your message or brand, you get ZERO.
Be clear on who you are and how you can help others.
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Good!