25 Tips to Improve Your Business Marketing

Connecting your Social Media channels, contact information and marketing materials can have a significant impact on attracting more prospects and increasing your sales. Don’t you want more people in your pipeline? Let’s make sure you’re using all of the marketing avenues that are available to cross-promote your organization. Your website and/or blog should be your main hub. All roads lead there.  

Some of these checklist items may seem like no-brainers. However many businesses and nonprofits fail to use them. I’d hate to see you lose marketing and publicity opportunities.

With that in mind, consider these 25 points: 

1.  My Twitter profile includes my URL. My LinkedIn profile features my FB and YouTube links. My Yelp account has my blog and URL, etc.  
2. My e-mail signature line includes my Twitter handle, Social Media links (”Connect with me on Linked In—-”), blog link and URL. 
3. My electronic newsletter promotes my URL , Social Media profile links, blog and upcoming events.
4. My video marketing (YouTube, Viddler, MetCafe, MySpace) mention my URL and blog (spoken or on the screen). 
5. My bio box for bylined articles includes my website, a live link to my newsletter and videos, and links to network online. 
6. My traditional marketing materials for human-to-human networking always have several ways to connect with me–through my website and blog. 
7. My press releases include my URL.
8. My profiles invite people to sign up for “free stuff” –on my website.
9. My blog posts, including guest posts, provide links and keywords that drive readers and viewers to my site, products, newsletters, articles and archives.  
10. My Pay-Per Click Ads and Google Adwords direct prospects to my website and blog.  
11. My media interviews mention my URL or blog in a very subtle way with the focus of sharing an archive of resources to help the public, not to sell anything. 
12. My handouts and giveaways at presentations and public speaking engagements always have my URL and contact information.
13. My business cards now include Social Media contact information (ditch the fax number and add Linked in or Twitter) 
14. My Annual Report, Capital Campaign drive or end-of-year letter to clients and prospects include various ways to connect online.
15. My white papers and case studies provide live links and contact information. 
16. My Op-Ed articles and Letters to the Editor include my URL.
17. My 30-second elevator speech ends with a memorable catch-phrase and my website address. 
18. My introduction for speaking and presentations (different than my bio) has my web address or blog.  
19. My website cross promotes all of my content: articles, newsletters, Social Media profiles, videos, products, webinars, interviews, blogs, etc.
20. My calendar listings, community promotions and public service announcements have my URL or blog link.
21. My paid advertising in traditional media provides a link to my website, blog and other resources. 
22. My comments on other peoples’ blogs include my website link.
23. My participation in online chats which allow quick “wrap-up plugs” that include my website or blog links.
24. My signage for displays and exhibits at trade shows and conferences prominently mention my website. 
25. My e-mail marketing and autoresponders include links that connect back to my site through free resources, blog posts and videos (a.k.a. “the back door”)  

As you work to include these opportunities, be sure your website and blog are in good shape. Your website should be easy to navigate, delivers what you promise, has a call-to-action and is interactive and current.

Your Goal: Create a marketing buzz that piques curiosity and draws people to you. Be Everywhere.

Tagged as: articles, blog, blog posts, Business, business growth, interviews, Marketing, nonprofits, Online networking, press releases, Social Media, Social Networking, speaking, Twitter, Video blogs