I see a lot of articles, blog posts and even titles of workshops and teleseminars that may have good intentions of helping people but they are written with the fear factor. The headline may include words like “pitfalls” and “mistakes.”
We are drowing in negativity.
When writing, I encourage you to flip your language and attitude to focus on the positive. Set a tone with your words of being upbeat instead of focusing on blunders, mistakes and failures. Approach your writing and expertise with a friendly mindset of sharing value and helping others.
Consider these examples:
1. “7 Mistakes Parents Make When Selecting Colleges” can be changed into “7 Tips to Selecting the Best College for Your Child”
2. “Common Mistakes that Small Business Owners Make During Their First Year” can be flipped into “Tips for Small Business Success.”
3. “10 Pitfalls of Social Media Campaigns” can use the positive angle of ”Successful Social Media Strategies.”
The headlines and titles of your articles, blogs and programs are the magnet to draw readers and potential business into your pipeline. Pique interest with emotional and positive words and phrases that speak directly to your reader and their success.
Using positive language and an upbeat tone instead of scare tactics and poison will have a subtle but important impact. Think about your face-to- face relationships. No one likes to spend time with negative people.
Be the fountain, not the drain.
(Photo Credit: Williamcho)
{ 6 comments… read them below or add one }
Yes, yes, yes! Positive language is important!
Oscar,
I appreciate your feedback. Positive attitudes help attract business and just make the world a better place!
Susan
Yes, I love it…it is the difference in looking at your glass as “half-full” instead of “half-empty”…positive energy is also catching “as an alternative” for contagious…
Hi Chareda,
I appreciate the positive energy from your comment. It’s definitely contagious!
Warm regards,
Susan
I love this spin on the positive language. I’m very cognizant of my actual words in person and normally in my writing however my free report is called “Why You Won’t Be Successfull…etc.” I was going for the “rubber neck affect” in order to capture more curiosity.
You’ve really made me sit up and take notice. I believe I was really doing it for Shock Factor in order to get peoples attention however your post has me rethinking this big time. People don’t need any more negativity, even if it is just trying to get more eyeballs.
Do you think there is any room for the “rubber neck affect” or do you think it all comes down to the brand you want to project? (Positive or negative)
Hi Tony,
Thanks for your insights. I think people are tired of the “rubber neck affect”- we are drowning in negative messages. In my opinion, the more positive energy, words and messages we can put out there, the better we (all of us) will be. I’m taking the high road, branding and all. Sounds like you are too.
Best regards,
Susan