Time for a quick PR story boys and girls. Work with me here.
Long ago in a faraway land, there was a young girl named Snow White. She didn’t know any better and spent much of her time hanging out with the 7 PR Dwarfs.
Allow me to introduce them:
- Itchy-He’s the one just itchin’ to get his hands on a good story. Sometimes it works; most times Itchy just leaves reporters scratching their heads. People often mistake him for his cousin Choppy.
- Pitchy-He’s the one who pitches 12 stories a week whether they’re newsworthy or not. Can’t figure out why he never gets coverage or a hint of interest. From anyone. The only one watching what he’s doing is his boss, who is thoroughly disgusted.
- Bitchy -He likes to tell reporters what’s best for his schedule. He gets bitchy when no one pays attention to him. Someone told him once he was a real pleasure to work with. Sneeeer.
- Dopey- He wouldn’t know a good story if it knocked him on his rear end. Some suspect he may have been dropped as a baby. When Dopey’s IBM Selectric typewriter is in the shop, Dopey walks around telling people Social Media’s a fad.
- Sleepy- He snores through the staff meetings and press conferences and then wonders why he got involved in such a lackluster profession. 39 years, 4 months, 2 weeks and 3 days to retirement.
- Tricky -He’s always unprepared for media inquiries and blames the summer intern for not doing the correct research. Makes it hard to determine what’s real and what’s imagined. Silly guy, tricks are for kids.
- Topsy -He skips the whining, blame game and stupidity of the other 6 dwarfs and jumps right into a story, both feet on the move. He totally gets this PR thing. Everyone wants to be Tops(y).
Which Dwarf are you? And are you living happily ever after?
Coming next week in Storytime: A profile on the Dwarfs’ new intern: Edgy.
(Photo Credit: Disneyfreaksam)
{ 7 comments… read them below or add one }
Clever!
Though I would suggest that this is much more “media relations” focused than the totality of PR. And, since PR is changing so rapidly, it would probably take a Pixar movie to explain what it looks like these days.
I want to play the role of Sully from Monsters, Inc.
It’s tough competition Dave- auditions are Friday at 2PM :)))
Susan,
Thanks for sharing your creativity. Great post!
Is it bad that I recognize quite a few people in there? :-) Cute post!
Don’t worry, you are clearly not alone!
Cheers~
Susan
Susan, that was fun! But you forgot Tipsy. She’s usually at lunch having a martini with the client.
Jeff,
Nice add!!! Tipsy :)
Susan