http://www.getinfrontblogging.com/communication/you-must-be-willing-to-say-something-to-build-business/ Building The Buzz that Builds Your Business Thu, 09 Sep 2010 13:17:30 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.getinfrontblogging.com/communication/you-must-be-willing-to-say-something-to-build-business/comment-page-1/#comment-103 susanryoung Wed, 16 Sep 2009 20:59:27 +0000 http://www.getinfrontblogging.com/?p=473#comment-103 Agreed Wally, thanks for your comment. The CEO or designated "voice" of the company must be comfortable with that role and be willing to be proactive. Susan Agreed Wally, thanks for your comment. The CEO or designated “voice” of the company must be comfortable with that role and be willing to be proactive.
Susan

]]> http://www.getinfrontblogging.com/communication/you-must-be-willing-to-say-something-to-build-business/comment-page-1/#comment-98 Wally Bock Tue, 15 Sep 2009 12:20:26 +0000 http://www.getinfrontblogging.com/?p=473#comment-98 If you're the CEO, one of your most important jobs is to connect the company to the market. To do that well you need to use several tools. There are things you can have your agency or staff do for you, but ultimately, part of your job is to go out and tell the story and then come back and tell the story of the market to your people. If you’re the CEO, one of your most important jobs is to connect the company to the market. To do that well you need to use several tools. There are things you can have your agency or staff do for you, but ultimately, part of your job is to go out and tell the story and then come back and tell the story of the market to your people.

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