The 10 Commandments of Public Relations

January 27, 2010

The rules and guidelines of publicity and public relations may not have appeared from the heavens on stone tablets thousands of years ago, but there are several guidelines (commandments) that can help you develop valuable media contacts and increase your name recognition.   I’m happy to share my insights and experiences from playing both sides of this industry. I [...]

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Communicating the Sticky Message of Dr. Martin Luther King, Jr.

January 18, 2010

Today the United States honors the life of slain civil rights leader Dr. Martin Luther King, Jr.
1968 seems so long ago. I was six years old when Dr. King was murdered. Some of you may not have been born. It doesn’t matter because his message is timeless.
These days we talk about ”sticky” messages in marketing and branding. How do you rise above [...]

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The ABC’s of Outstanding Social Media & Business Communication

January 14, 2010

The way you communicate in your business relationships is directly tied to your revenues, reputation and success. Of course Social Media and technology are forcing us to set new rules, boundaries and etiquette. 
Back to grade school we go!
Here are the ABC’s of Outstanding Social Media and Business Communication:
A is for authenticity. In the case of Social Media and online networking, the old [...]

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Want to Look Like a Media Pro: 10 Key Questions To Ask Reporters

January 13, 2010

It’s no secret that reporters and journalists ask a lot of questions. I was a radio news reporter and on-air anchor for 10 years. Think about it: I got paid to ask questions and never had to have any answers. It’s quite a concept. 
Reporters will ask questions when you pitch your story, such as, ”Why should I cover your story; [...]

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7 Tips to Create Your Proactive PR Plan for 2010

January 11, 2010

Some of you may have already developed a 2010 Public Relations plan. Many people I communicate with through my PR company and blog are confused about where to begin…so they haven’t gotten started just yet. Others say they need some serious tweaks. Help has arrived.  
With the burst of technology and Social Media opportunities that are available, 2010 can be an exciting [...]

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3 Tips to Resolving Workplace Conflicts

January 8, 2010

Most of us spend a majority of our time at work interacting with colleagues, employees, clients and prospects. There’s bound to be disagreements, misunderstandings and differences of opinion. Often times, communication is at the heart of these situations.  A combination of skilled tact, manners, business etiquette and mature behavior is needed to resolve workplace problems. Note to self: This [...]

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The Most Important Communication You Will Ever Have

January 5, 2010

The most important communication you will ever have is with yourself. Your “self-talk soundtrack” plays relentlessly in your head 24/7, 365 days a year. It will either make you or break you.
You may be hearing negative self-talk from years ago that cuts your self-confidence and leads you to doubt your skills, talents, and self-worth. Do [...]

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The Most Important Second

December 30, 2009

“Tomorrow is often the busiest day of the week.”—Spanish Proverb
Much has been written about time and procrastination. We don’t often realize how precious time is until we are faced with a crisis, usually a health or mortality issue. We spend obscene amounts of time watching mindless movies and TV shows, reviewing our past mistakes and [...]

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99 Tips to Creating Powerful Video Blogs

December 28, 2009

The buzz these days is that video blogs will be the new trend in Social Media in 2010.
Yikes, you say…I’m shy, I have a face for radio, I need to lose weight, I don’t know what to talk about, pass the lipstick, yada, yada, yada. 
Not to worry. I have two pieces of good news for you. First, [...]

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Santa’s Top 12 Communication Pitfalls

December 25, 2009

Yes, even Santa Claus can encounter communication challenges while on the job. And you thought you had problems??
1. The “Gen Y” Elves continually beg Santa to remove ”Ho Ho Ho” from his signature line in e-mails
2. Naughty comes before Nice in the dictionary
3. His new Virtual Assistant mistakenly thought “Jingle Bells” should be deleted as the ringtone on Santa’s new [...]

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