Speaking

Unleash the Power of Blogging: How to Create an Online Following and Grow Your Business

With 71 million blogs, it’s essential for you to be proactive and establish your online reputation as a credible and expert source in your industry.  Susan’s presentation will help you understand how and why to write timely and creative blog posts that lead to loyal online followers and customers.

Participants will learn:

• 3 Ways to Save Time When Writing and Posting Your Blog
• The 5 C’s of Powerful Blogging
• How to Find Content and Topics that Directly Affect your Target Audience
• The Proactive Approach to Blogging
• How to Lose the “Are We There Yet?” Mentality
• The #1 Key to Finding and Keeping Loyal Followers
• The Best Way to Weave in your Company’s Culture, Values and Personality
• How to Avoid the Biggest Mistakes and Pitfalls of Annoying Bloggers
• Words to Live By When Blogging
• 7 “Wordsmithing” Tips to Writing Punchy, Valuable and Interesting Posts
• The Shameless Art of Self-Promotion
• Be Transparent and Increase Sales with Your Posts
• Key Tools to Measure Traffic and Click Through’s on your Posts
• Secrets to Recycling your Blogs for New Marketing and PR opportunities (save time!)
• 3 Quick Steps to Creating Video Blogs in Under 30 minutes!

The Blog Factor: Building The Buzz that Builds Your Business

Your presence affects your prosperity. Use your blog as the vehicle to reach endless numbers of people who need your products and services, and offer referrals. Susan will teach you how to proactively tap into the power of blogging with hands-on proven strategies to boost your business and revenues.

Participants will learn:

• The Secrets to Creating Online Visibility
• 20 Easy Ways to Developing Content for Your Blog—every day
• The #1 Element that Every Post Must Contain
• How to Connect Your Blog Titles and Content with Search Engine Optimization
• The Shameless Art of Self-Promotion
• Critical tips to Increasing Your Exposure, Access and Ideas
• Capture the Market Share in Social Media
• How to Cut Through the Online Clutter and Target Your Posts
• 5 Ways Your Blog Drives Traffic to Your Website
• Top 10 Blog-Writing Secrets
• Easy Reader-Friendly Formats for Blogging
• How to Avoid “Writer’s Block”
• 3 Proven Strategies to Building your Credibility and Expertise Online
• The 4 Keys Words That Will Help You Reach Your Marketing and Social Media Goals

Leverage Your Blog: Use Social and Mainstream Media to Become an Expert in Your Field

Position yourself as an expert in your industry and you’ve got a powerful marketing strategy that directly impacts your revenues and reputation. Communicating and sharing your expertise through creative, compelling and concise blog posts can drastically increase your business and followers. Take it one step further with Susan’s proven methods of combining Social Media, traditional press and networking to grow your business!

Susan’s program teaches professionals how to:

• Build Instant Credibility –with Online and Traditional Media
• Focus on Your Expertise While Helping Prospects and Clients
• Best Utilize Online Marketing Tools to Increase Your Credibility, Visibility & Revenues
• Write a Powerful Marketing Plan with Only 4 Words
• Write with Simplicity
• Recognize the #1 Factor That Will Quickly Connect You, Your Blog and Your Audience
• Increase your SEO and Website Traffic with your Posts
• Apply The Shameless Art of Self-Promotion
• Build Relationships with News Decision-Makers
• Leverage Your Expertise and Become a Trusted News Source
• Create and Pitch Stories that Get Covered by Reporters
• Capture the Market Share in Social Media

Photo Credit, hiddedevries